Privacy Policy

Last updated: September 5, 2025

Lena Cup operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Lena Cup is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you.

We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

Contact details: name, address, billing address, shipping address, phone number, and email address.
Financial information: credit card, debit card, and financial account numbers, payment details.
Account information: username, password, security questions, preferences and settings.
Transaction information: items viewed, added to cart, purchased, returned, exchanged, or cancelled.
Communications with us: information you provide in customer support or other inquiries.
Device information: browser, network, IP address, device identifiers.
Usage information: how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

Directly from you when you create an account, place an order, or communicate with us.
Automatically through the Services, such as cookies, tracking technologies, and device data.
From service providers who process payments, fulfill orders, or provide analytics on our behalf.
From partners or third parties as allowed by law.

How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use personal information for the following purposes:

Provide, tailor, and improve the Services: fulfill orders, process returns, maintain your account, recommend products, and enhance the shopping experience.
Marketing and advertising: send promotional communications, show online ads, and personalize offers.
Security and fraud prevention: authenticate accounts, prevent illegal activity, and protect users.
Communications with you: respond to inquiries and provide customer support.
Legal reasons: comply with law, respond to legal requests, or enforce terms and policies.

How We Disclose Personal Information

We may disclose your personal information under the following circumstances:

With Shopify, vendors, and service providers who support our Services.
With business and marketing partners for advertising and analytics.
When you direct us to share information (e.g. social media widgets, shipping).
With our affiliates or within our corporate group.
In connection with a business transaction, compliance, or to protect legal rights.

Relationship with Shopify

The Services are hosted by Shopify. Shopify may collect and process personal information from your interactions with us and other merchants to provide and improve services.

For more information, you can review the Shopify Consumer Privacy Policy and manage your rights through the Shopify Privacy Portal.

Third-Party Websites and Links

Our Services may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. Please review their policies directly.

Children’s Data

Our Services are not intended for children, and we do not knowingly collect data from individuals under the age of majority. If you are a parent and believe your child has provided personal information, please contact us to request deletion.

Security and Retention of Your Information

We use security measures to protect your data, but no system is completely secure.

We retain personal information as long as necessary to provide services, comply with law, resolve disputes, and enforce agreements.

Credits

Some of the icons used on this website are provided by Icons8.

Your Rights and Choices

Depending on where you live, you may have rights including:

Right to access / know.
Right to delete.
Right to correct.
Right to portability.
Right to opt out of sale/sharing for targeted advertising.
Right to manage communication preferences.

If you reside in the UK or EEA, you may also have the right to:

Object to or restrict processing.
Withdraw consent.

You can exercise your rights by contacting us at hello@lenacup.com or using available tools on the Services.

For Shopify’s use of data, see Shopify’s Privacy Policy.

Complaints

If you have concerns about how we handle your data, please contact us. You may also have the right to file a complaint with your local data protection authority.

International Transfers

Your personal information may be transferred outside of your country of residence. Where applicable, we rely on legal mechanisms such as Standard Contractual Clauses.

Changes to This Policy

We may update this Privacy Policy periodically. Updates will be posted on this page with a revised “Last updated” date.

Contact Us

If you have any questions about this Privacy Policy or our practices, please contact us:

📧 hello@lenacup.com
📍 244 Fifth Avenue 2243, New York, NY 10001, USA