For the past decade, I studied and analyzed our collective dreams, desires, and choices in order to predict the near future. As a trend forecaster, I advised companies such as Apple, Converse, Samsung, and Nike on how to integrate today’s preferences into tomorrow’s products and ideas. In order to successfully define what is to come, I had to differentiate passing trends from lasting movements and real social change.
Today, I study female health and well-being and how the understanding and acceptance of menstruation is reshaping female identity and empowerment. This shift is set to have a great impact on our perception of the feminine – a movement redefining our relationship with our bodies and our environment.
With every thought, action, and belief young people are shaping our collective future. With her unapologetic and fresh approach to menstruation, Bree Farmer is one of these young women whose actions and words are inspiring real change. Experiencing Bree’s approach is to witness a shift in consciousness.
What taboo? We menstruate, it’s healthy.
Let’s choose to have a better period.
Bree’s YouTube channel has given hundreds of thousands of women across the globe the confidence, education, and guidance to switch to a reusable menstrual product. Reusable period products will not be an alternative to disposables, they are simply the future of menstrual care.
In celebration of our bodies, our future, and healthy menstruation, together with Bree, I am thrilled to offer you this Limited Edition Bree x LENA cup.
Founder and CEO of LENA